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iPhone, Therefore iAm
The iPhone launches tonight in the United States. Around midnight GMT when the British are binge-drinking and the Spanish are just getting ready to go out, Apple fans across the pond will be getting their hands on the coolest, most hyped product of the 21st century.
Thing is, aren't Apple fans meant to be cool? I mean, Macs are evidently superior to PCs but a lot of that expensive ticket price is a premium on being the coolest in the school, isn't it?
So while Apple's share price has buoyed up on the media's frantic hyping of their new project, just take a look at these guys in the photo above. Fat. Hairy. Wearing shorts. Sporting - at least, it looks like it from here - a very German socks-n-sandals combo. There is a pool of water by his feet which suggests he is so eager to keep his spot in the queue, he has soiled himself rather than risk losing his place to go to the lavatory. Or perhaps he has simply marked his territory.
Is this the iPhone image Apple wanted to promote its new product? Is this guy the iPhone's poster guy?
We reckon shots like this - and those of similar saddoes across the US - could harm the iPhone's image more than any number of dodgy touchscreen keyboards.
