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Copy, Paste

By
EURSOC Two
Published: 
13 December, 2006

The Daily Mail offers some free publicity to the News of the World

Britain's media is gripped by news of a serial killer who is targeting prostitutes (or 'sex workers', if you read the Guardian) in sleepy Ipswich. With newspapers and broadcasters seemingly falling over one another for latest news of the murderer's actions, or expert 'insight' into his mindset and motivations, it's inevitable that mistakes are made.

But lifting huge chunks of a feature from a rival newspaper - especially when that source is indulging in a bit of flagrant self-promotion - is taking things a little far.

The image below was grabbed from the Mail's lead story on the killings.

It ends with news that Murdoch's News of the World is offering a £250,000 reward for information leading to the killing, and, handily, contact details for the NOTW's newsdesk, as well as competition-style small print: "The editor's decision is final."

Just like the original story, from the NOTW on Sunday, then.




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